This is the biggest launch in the history of our client, GlaxoSmithKline. As the U.S. Shopper Marketing Agency of Record, the Chicago Epsilon/Ryan team worked in partnership with GSK for two years leading up to today's launch. We developed customized integrated plans for eight top retailers, including Walgreens, Target, CVS, Walmart, Rite Aid, Costco, Sam's Club and Kroger. Customer plans include unique and impactful activations like a large-scale event at the Walgreens flagship store in Times Square, a mobile Beacon activation with CVS, a custom direct mail piece for Rite Aid and distinctive digital strategies for brand engagement on Retailer.com. We also created many national brand activation elements including displays, features and other point-of-sale materials. So, if you usually take antihistamines to fight your allergies, keep an eye out for FLONASE® on the shelves starting today. It blocks more than just histamines, and outperforms the #1 allergy pill. Congratulations to everyone who put in the hard work behind this epic launch. We couldn’t have done it without you!